Midnight Theory
March 2026
Imagined visual identity for a modern spirits brand. A full and comprehensive branding kit, including logomarks, type, patterns, and extensions.
Primary Marks
A clean and geometric approach. Focus on an angular structure to provide a well-built and modular base.
Midnight Theory is a modern and innovative spirits brand seeking to question and disrupt the stagnant world of alcohol. Transparent to the quality and care put into the process while remaining enticingly enigmatic.
Type System
Concise typographic system. Hierarchy determined by weight, with additional adjustments to opacity if needed.
Additional Assets
Badges and shape imagery to be used in a large array of contexts. Scalable and modular.
